About Us

THE ORIGIN: THE WHY

We believe the fastest-growing game on Earth deserves a brand to match its momentum. We are not just a pickleball brand; we are a lifestyle designed for the court and beyond.

The idea for Nast E Nelson was born on the court, out of a simple frustration: Pickleball brands often force you to choose between performance and design.

Nast E Nelson was founded to fill that void. We believe players deserve better. High quality goods crafted with intention that look as good as they feel.


OUR APPROACH: QUALITY MEETS CULTURE

Design First: We reject the traditional mold. Our aesthetic is modern, bold, and inspired by contemporary streetwear, art, and design. We believe what you wear should reflect your individual spirit and strategy.

Quality Always: Premium materials and performance will define every product we launch. All paddles are USA Pickleball Approved.


DROP 001: HATARI

Our first release, Hatari, sets the tone for everything we stand for.
Named after the Swahili word for danger, Hatari represents the calm, confident edge we bring to the game.
Crafted with premium materials and officially USA Pickleball Approved, it’s the perfect example of our philosophy:
design-forward gear with uncompromising performance.

JOIN THE MOVEMENT
Nast E Nelson is a commitment to the culture. We are building a community of players who honor the fun of the game but demand excellence in their gear.

Play with style. Play with intent. Welcome to Nast E Nelson.